When going for jobs, nowadays the first thing that a prospective employer, or even a client, will do is to search for you on the internet ... probably using Google. If you had a binge night on Saturday night, and stuck photos of you (very drunk) up on Facebook, will you be hired? Not likely.
- Identify what you want people to know you as. If you’re an Author, your internet identity needs to say ‘Author’. If you are a researcher, an internet marketing expert, or whatever, make sure your profile says that. EVERYWHERE!
- ALWAYS have a photograph of yourself, and use the same photo on EVERY website. It must be clean, and look good. Full face, eyes open, smiling, is the recommendation.
- Keep your profiles clean. This includes your own photos, links, blogs, and things others say. Be who you say you are.